Tailor ProStores to meet your needs with our unique designs and specialized functionality. Take a look at what is possible—many of these options are available only from us.

Global Enhancements (Any Template)

Custom Page Layouts

• Work within your current design
• Arrange elements to your specifications
• Hassle-free—get the layout you want without struggling to adapt standard layouts

Have a store you are happy with but want to move some elements around? Custom page layouts can accomplish that--within your current design, and without the hassle of trying to adapt standard layouts.

Storewide Top Products Based on Time of Click

• Capitalize on trends and hot sellers
• Keep things fresh
• Create dynamic customer experience
• Increase cross-selling

Still showing holiday items as “top products” in July?

Capitalize on trends and hot sellers and keep things fresh by featuring real-time top products. A dynamic customer experience and increased cross-selling will boost your sales and your bottom line.

Header Enhancements

Brand Selection via Dropdown Box

• Quick navigation to brand categories from anywhere in your store
• Customers browse products they already have interest in
• Easy for customers to see all products in their preferred brand

When you sell branded merchandise, you know customers have their favorites. Make it easy for them to buy the brand they want, and be sure they see everything you have available in that brand. A brand selection drop-down box in your header enables customers to go to brand categories from anywhere in the store. This gets them browsing items that are, in effect, pre-screened for their preferences, and helps them to find specific items they are looking for.

Individual Dropdown Boxes for Select Categories

• Simplifies site navigation
• Gives a consistent feel throughout your store
• Can be tailored to emphasize specific categories

You want customers to find what they want—and what you want them to buy! Get customers where they want to go in your store. Individual dropdown boxes for select categories in your header make navigation easier, give a consistent feeling throughout your store and can be tailored to channel customers to specific categories.

Storefront Enhancements

Display Category or Subcategory Products on Home Page

• Take full advantage of the prime space on your home page
• Feature products from the category or subcategory of your choice
• Draws customers further into your store

Take advantage of the prime space on your home page to feature products from the category or subcategory you choose. This is a great way to both ensure products get seen and to draw customers further into your store.

Display Selected Products from Any Category on Home Page

• Showcase products you select from any category
• Create a mood, generate excitement
• Set specific products up to sell

Featured products, new arrivals, sale items—think of this as the equivalent of the window display in a brick-and-mortar store. Select exactly the products you want front and center and display them to their best advantage on your store front. Create a mood, generate excitement, set particular products up to sell: the choice is yours.

Category List (AKA: Product List) Enhancements

Category and Subcategory Meta Tag Information

• Ensure proper indexing and categorization of your store
• Improve page ranks in search engine results

Meta tag information can be an important tool for proper indexing, categorization and ranking of pages by search engines. However, ProStores does not provide a means to add this information to category or subcategory pages. We can add meta tags to your pages to give you that extra edge.

Brand and/or Category Landing Pages

• A “mini-storefront” for a particular brand or product category
• Puts emphasis on the category
• Easy navigation within large categories

It is like a “mini-storefront” within your store when you present a special brand or product category on its very own landing page. They are a great way to emphasize a category, and customers will find it easier to locate what they want within large categories—a landing page provides a sense of order and place along with customized product presentation.

Subcategory Index on Top of Product List
Subcategory Index on Top of Product List Sorted Alphabetically

• Drill down to desired subcategory quickly and intuitively
• Organized look & feel
• Alphabetical sort option helps customers find what they want in large categories

Give your customers additional convenience as they navigate through your store. Regardless of what category or subcategory they are currently viewing the subcategory index will be at the top of the page.

Product Detail Page Enhancements

Multiple Page Layouts

• Layouts that fit your products when “one size fits all” doesn’t fit
• Varying arrangements that work together

Sometimes different products are best displayed with different detail page layouts. You don’t have to force all your products into a single, one-size-fits-all layout! We can create multiple page layouts perfectly suited to showcasing all of your products--that also work together--maintaining a cohesive look and feel to your site.

Image Options

Thumbnails “View Larger” Option

• Single click to a larger view
• Lets your customers see details and features quickly and easily

A single click to get a larger view. Make it easy for your customers to check out detail with a view larger option for your thumbnail images.

Unlimited Thumbnails with Rollover/Product Image Swap

• Display as many thumbnail images as you wish
• Cursor rollover swaps out main product image with thumbnail image

Free yourself from thumbnail limitations! Unlimited thumbnails with rollover/product image swap allows you to feature as many thumbnail images as you’d like. When the cursor rolls over a thumbnail the main product image swaps out to that view.

Unlimited Thumbnails with Zoom/Enlarge Option

• Display as many thumbnail images as you wish
• Zoom and enlarge features enhance customer experience

This feature lets the customer zoom in on and/or enlarge thumbnails, with no limit on the number of images, adding functional interactivity to your product detail pages.

Color Swatch/Switch Product Image on Hover

• Cursor hover displays color swatch and Product Image switches out to the image you associate with the swatch
• Makes color selection customer-friendly and increases sales

If you sell products that come in a selection of colors, you’ll know right away what a valuable feature this is. Hover the cursor over a color name to see a swatch of the color, and the product image switches to show the image of the product in that color! We all know customers are more likely to buy when they can see what they’re getting, and this is a user-friendly, elegant way to make that happen.

Checkout Enhancements

Show Credit Card Security (CVV) Code Explanation

• Pop-up explanation that explains what the code is and where to find it
• Reduces customer confusion and anxiety—top reasons for cart abandonment

Reduce customer anxiety and see more sales through to completion by adding a CVV code explanation. While requiring entry of the credit card security code, or CVV, is very common in online commerce, many people are still unfamiliar with what the code is and where it is located. Adding this popup explanation box lets your customer know why the code is being requested and shows them exactly where to find it on their card. Two of the top reasons customers abandon shopping carts are confusion and fear—a CVV code explanation eliminates both for this part of the checkout process.

Custom, More Professional Checkout Screen for Multi-Page Checkouts

• Professional image raises customer confidence at purchase time
• Maintain the look and feel of your store

ProStores now offers the option of a single page checkout in addition to the mutli-page default, but if you prefer the multi-page checkout we can create a checkout screen that better suits the look and feel of your store. A professional, custom appearance here raises customer confidence in your business right when it is most needed—at purchase time.

Shopping Cart Enhancements

Show Related Product on Shopping Cart

• Displays a related product on the shopping cart based on last item added
• Ensure customers are aware of accessory or companion products
• Upsell opportunity

Display a related product on the shopping cart, based on the last item added. Make sure customers are aware of accessory or companion products, or present a product for a potential upsell.

Redesign Cart to Show More Information

• Adapt cart to display additional information such as shipping weight or total items
• Provide your customer all the detail you wish

A barebones shopping cart might work for some, but it can leave out a lot of pertinent details. A cart redesign can be adapted to display more information about the order, such as shipping weight and total items.

Replace “Remove” Text with Graphic

• Replaces “remove” text next to each item in cart with attractive graphic
• Improves overall cart appearance

In ProStores customers can take individual items out of their shopping cart by clicking the “remove” text to the left of the item. Not only is this less than attractive, it may send a subtle message to customers that can dampen sales. Replacing this text with an attractive graphic will give your cart a much nicer appearance and tone down the “remove from cart” option.

Specialty Pages Enhancements

“View All Brands” on a Single Page

• Presents all the brands in your store on one page
• Links to individual brand categories
• Helps customers find what they are looking for

Do you carry a lot of brands, or just want to be sure your customers can easily see and browse all brands that you do carry? A “view all brands” page presents a list of all your brands, with a link to each brand category. It’s another way to simplify navigation and help your customers find what they want.

“View All Brands” Using A-Z Index Page

• “View all brands” link goes to A-Z brand index
• Options to view single alphabetized list or list by letter

If your list of brands is extensive, an A-Z index page is a great option. A “view all brands” link will take your customer to an A-Z index, where they can click to view brands by letter, or click to view all in one list.

Email Enhancements

Content or Layout Modifications

• Modify email content and/or layout to meet your needs
• Add more information or create a distinctive look

Graphical, HTML or TEXT Order Confirmation Emails (Customer Selectable)

• Create the look and image you want
• “Customer selectable” feature ensures compatibility with customers’ preferences

Order confirmation emails default to TEXT ONLY in ProStores, but most customers prefer to receive email in HTML format. Give them a choice and customize your email appearance at the same time—it’s another way you can set your image and service apart.

Services

Image Audit

• Compares all store images with all images on the product export
• Ensures correct images are being used
• Identifies any missing images
• Finds and resolves image size discrepancies
• Includes URL check

Product images can be one of the more challenging aspects of maintaining a ProStores site, and correct complete images are very important to sales. Our image audit service can help simplify this for you. We compare all of your store images with your product export to check for correct images, find instances of missing images, locate any image size problems and ensure the image URLs are good. It is a good idea to periodically check these details to keep things running smoothly, and if any problems with images have arisen we can save you a great deal of frustration and time.